What's the best way to track sustainable packaging trends right now?

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Trying to get a sense of where consumer preferences are shifting for eco-friendly packaging. Not sure if I should run surveys or just dig into existing reports.

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Carlos Mendez · Answer

Honestly, start with existing reports — Nielsen, Mintel, and Euromonitor all have solid packaging sustainability data that'll save you tons of time. Then layer in a quick survey (200-300 respondents is plenty) to validate whether those trends hold for your specific target audience. Social listening tools like Brandwatch can also surface real-time sentiment shifts that the big reports might miss.

What's the best way to track sustainable packaging trends right now?

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