How do you segment farmers when researching ag inputs like fertilizer?

Best way to segment B2B buyers in the cloud services market?

Honestly, for cloud services I'd layer both — start with firmographic cuts (company size, industry vertical, IT maturity) just to make the data manageable, then run a needs-based cluster analysis on t

How do you track shifting brand loyalty in FMCG right now?

Honestly, panel data from NielsenIQ or Kantar is still the backbone for tracking switching — their loyalty metrics have gotten pretty granular post-2022. We've also been layering in monthly pulse surv

How do you forecast demand for heavy industrial equipment in emerging markets?

For Southeast Asia construction machinery, I'd start with Oxford Economics or BMI Research for GDP/construction spend forecasts, then layer in cement consumption data as a proxy (it correlates really