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How do you segment farmers when researching ag inputs like fertilizer?
Working on a project for a fertilizer brand and not sure whether to segment by farm size, crop type, or something else. ...
How are people actually researching home solar these days?
Trying to map out the buyer journey for residential solar — curious if anyone has done this recently and what methods wo...
Best way to segment users for a new SaaS product?
We're launching a B2B tool and I want to figure out which customer segments to go after first. Anyone dealt with this be...
How do you figure out why people switch coffee brands?
Trying to understand churn in the premium coffee space. Not sure if surveys are enough or if I need something more quali...
Best way to test packaging appeal before a product launch?
We're relaunching a snack brand and want quick feedback on two packaging designs. Wondering if a simple survey works or ...
How do you estimate market size for a new cloud security product?
Working on a TAM/SAM breakdown for a mid-market cloud security tool and not sure where to start. Any frameworks or data ...
Best way to track shifting software buying habits in enterprise ICT?
Trying to understand how IT decision-makers are changing the way they evaluate vendors. Anyone done recent work in this ...
How do defense contractors usually research buyer decision-making?
Working on a project around procurement decisions in defense and not sure where to start. Is there a go-to method people...
How do you track emerging bio-based materials before they hit the mainstream?
Working on a project around sustainable packaging materials and trying to catch trends early. Any good sources or method...
Anyone done taste testing research for low-sugar products recently?
We're reformulating a drink and need to test consumer reactions to the new sweetness level. Curious if in-person panels ...
Best way to survey EV buyers about their switching decision?
Working on a project about what finally pushes ICE car owners to buy an EV. Wondering if conjoint analysis makes sense h...
How do small farmers usually find out about new crop tech?
Trying to figure out the best channels to reach smallholder farmers with new agri-tech products. Not sure if they rely m...
How do you track consumer sentiment shifts around EV adoption?
We're trying to understand what's actually moving the needle for hesitant buyers. Not sure if surveys alone are cutting ...
How do you recruit patients for health tech surveys without bias?
Working on a study for a remote monitoring app and struggling to get a rep sample. Any tips on where to find participant...
How do small farms usually find out about new equipment or seeds?
Trying to understand where independent farmers get product info — word of mouth, trade shows, online? Not sure where to ...
Anyone used conjoint analysis to test pricing for a medical device?
Trying to figure out what hospitals will actually pay for a diagnostic tool vs. what they say in interviews. Wondering i...
Best way to segment customers for a specialty chemicals product?
We have a B2B product that cuts across a few different end-use industries and I'm not sure whether to segment by applica...
How do you forecast demand for a new chip when the market is this volatile?
Working on a sizing project for a client in the power semiconductors space and honestly the swings in supply/demand are ...
How do you even begin sizing the drone defense market?
Working on a TAM estimate for counter-drone tech and not sure where to start. Most public data feels outdated or super v...
How do you track consumer sentiment around EV range anxiety?
Working on a project for a mid-size automaker and trying to figure out the best way to measure how worried buyers actual...