Anyone done pricing research for specialty crops before?

Question

Trying to understand what farmers are willing to pay for a new crop protection product. Wondering if conjoint analysis even makes sense here or if there's a better method.

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Marcus Johnson · Answer

Conjoint can work but specialty crop farmers are tough to recruit in big enough numbers for it to be reliable. I'd honestly start with Van Westendorp price sensitivity meter — it's faster, needs fewer respondents (even 50-80 works), and farmers respond well to the straightforward questions. If you do go conjoint, keep it simple with choice-based and lean on extension agents or co-ops to help with recruitment.

Anyone done pricing research for specialty crops before?

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