Anyone done segmentation research on home solar buyers recently?

Did a segmentation study on this about 18 months ago — beyond cost savings, we found three pretty distinct segments: environmental identity driven, energy independence/self-reliance types, and early adopter status seekers. The independence segment was actually bigger than we expected and responded really poorly to purely financial messaging. We used a combo of attitudinal batteries and a latent class analysis in Sawtooth if that helps.