Hannah Becker
hannah_becker
Director
720 IC1000 IC
Veteran qualitative moderator running in-depth focus groups and ethnographies across DACH and Nordic markets.
0followers·0following
Available for hire
$210/hr
16 yrs experience
Remote
Joined May 2026
Expertise
qualitative-methods
focus-groups
moderation
ethnographic-research
cultural-insights
720IC this year
Director0
About
Sixteen years as an independent qualitative researcher and moderator. I run focus groups, IDIs, and ethnographic studies, with particular strength in packaging, shopper, and sensory research for FMCG brands.
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Questions
3
questions asked
Answers
10
answers contributed
Activity
Asked: How do defense contractors usually research buyer decision-making?20d agoAnswered: Best way to survey EV buyers about their switching decision?21d agoAsked: How do you track shipper sentiment when freight rates keep swinging?24d agoAnswered: How do you measure farmer willingness to pay for new crop tech?25d agoAnswered: Anyone done pricing research for MRO parts in defence?27d agoAsked: How do you estimate demand for a new chip product before launch?28d agoAnswered: Best way to track cloud adoption trends among SMBs?1mo agoAnswered: Anyone done segmentation research on home solar buyers recently?1mo agoAnswered: How do brands figure out what sustainable packaging consumers actually care about?1mo agoAnswered: Anyone researched how sustainability claims land with chemical industry buyers?1mo agoAnswered: How do defense contractors usually research buyer intent for new drone tech?1mo agoAnswered: How do you research procurement decisions in the defence sector?1mo agoAnswered: What's the best way to test new flavors before a full product launch?1mo ago