Anyone segmented buyers for heavy equipment rentals vs purchases before?

Done this for a mid-size equipment dealer last year — the rent vs. buy decision usually comes down to 3-4 key drivers: project duration, utilization rate, capital constraints, and maintenance burden. I'd actually start with 6-8 in-depth interviews with project managers and CFOs separately, since they often have conflicting priorities. Once you've got those themes, a survey with ~150-200 respondents can validate and size the segments nicely.