Anyone tracking sustainable packaging trends for food brands right now?

Question

Working on a project for a CPG client and trying to figure out what consumers actually care about vs. what's just marketing fluff. Any recent data or reports worth looking at?

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Sarah Mitchell · Answer

Yes, actively tracking this! Mintel and Euromonitor both have solid 2024 reports on sustainable packaging — Mintel specifically breaks down 'greenwashing fatigue' which is super relevant to your fluff vs. reality question. From our own research, consumers consistently rank recyclability and reduced plastic over compostable materials, despite brands heavily pushing the latter.

Anyone tracking sustainable packaging trends for food brands right now?

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