Anyone used conjoint analysis for pricing residential solar packages?

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Trying to figure out how much feature bundling actually moves the needle for homeowners. Would love to hear if conjoint even works well for this kind of decision.

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Elena Petrov · Answer

Yes, conjoint works really well here actually — we ran a choice-based conjoint for a solar provider last year and feature bundling (battery storage, monitoring apps, warranty length) had a bigger impact on WTP than most people expected. Sawtooth Software is the go-to tool for this. Aim for at least 300 respondents since solar decisions tend to have high variance across homeowner segments.

Anyone used conjoint analysis for pricing residential solar packages?

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