Anyone used conjoint analysis to price a new SaaS cybersecurity tool?

Yes, ran a CBC conjoint for a SaaS security client targeting SMBs last year using Sawtooth Software. Biggest insight was that 'ease of setup' and 'US-based support' drove WTP way more than technical features like threat detection specs. Shoot me a message if you want to compare notes on attribute selection — that's usually where these studies live or die.