How do you track shifting buyer preferences in the used EV market?

For this kind of price vs. range tradeoff, conjoint analysis is your best bet — it forces respondents to make real-world choices rather than just saying everything matters. You can run a quick version through Conjointly or even Google Surveys for under $500. I'd also cross-reference with sold listings data on CarGurus or Autotrader to see what's actually moving versus what buyers *say* they care about.