Anyone used conjoint analysis to price EV features before?

Conjoint is absolutely worth it here — we ran a CBC study for an EV client last year and range consistently beat fast charging by a pretty wide margin (roughly 2:1 in willingness to pay). Used Sawtooth Software and aimed for around 300-400 respondents to get stable part-worth utilities. The feature tradeoffs in EVs are complex enough that simpler surveys just won't capture the nuance.