Best way to segment customers for a residential solar product?

Question

Working on a solar panel launch and need to figure out which customer groups to prioritize. Any tips on segmentation approaches that have worked for you?

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Anika Patel · Answer

For residential solar, I'd start with a combo of demographics (homeownership, income $75k+, home age) and psychographics (environmental values vs. cost-savings motivated). In my experience, the 'economics-first' segment converts way better than pure green buyers, so prioritize them early. Zillow/census data layered with utility bill estimates can help you geo-target without a huge research budget.

Best way to segment customers for a residential solar product?

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