Best way to survey EV buyers about range anxiety?

Question

We want to understand how much range anxiety actually influences purchase decisions vs. just being something people say. Looking for survey tips or past examples.

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Anika Patel · Answer

Conjoint analysis is your best friend here — it forces trade-offs so people can't just say range matters without actually 'paying' for it against price or charging speed. We ran one last year where stated importance for range was 78% but conjoint showed it ranked third behind price and brand. Qualtrics has decent conjoint modules if you don't want to build from scratch.

Best way to survey EV buyers about range anxiety?

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