Best way to test new flavor concepts without a huge budget?

Question

We've got like 6 flavor ideas and need to narrow it down to 2 before we go into production. Wondering if focus groups or a quick online survey makes more sense here.

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Anika Patel · Answer

Honestly for 6 concepts on a tight budget, skip the focus groups and run a quick MaxDiff survey — it's perfect for ranking/eliminating options like this. Google Surveys or Pollfish can get you 200-300 respondents for under $500. If you can get physical samples out, even a small in-store intercept test at 1-2 locations will give you way more signal than online alone.

Best way to test new flavor concepts without a huge budget?

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