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Best way to survey farmers who aren't super online?

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Elena Petrov
Elena Petrov
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Phone-based IVR surveys or SMS with simple numbered responses have worked way better for us in similar projects — response rates jumped from under 10% to around 35%. If budget allows, partnering with local agricultural co-ops or extension officers to do face-to-face intercepts is honestly the gold standard. They already have farmer trust, which makes all the difference.
David Kim
David Kim

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