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Best way to track consumer sentiment around home solar adoption?

Trying to understand what's actually moving the needle for residential solar — cost, environment, energy independence, etc. Wondering if anyone's done qual work on this recently.
trend-analysisconsumer-behaviorfocus-groups
Wei Zhang
Wei Zhang
Updated 2 days ago
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We ran a hybrid study on this about 8 months ago — online quant with a jobs-to-be-done framing, plus 12 in-depth interviews. Energy independence has been surging as a driver, honestly overtaking environment in most segments we looked at. If you want to skip the qual phase, Social Standards or Brandwatch can give you a solid read on sentiment shifts pretty quickly.
Amara Okafor
Amara Okafor

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