Has anyone segmented B2B buyers for a SaaS product without a huge budget?

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Small team, limited budget — trying to do meaningful segmentation for a mid-market IT tool. Wondering what shortcuts have actually worked for people.

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Yuki Tanaka · Answer

Honestly, a quick win we've used is mining your existing CRM data — look at deal size, industry, and time-to-close to spot natural clusters before spending a dime on research. Pair that with 8-10 discovery calls targeting different company sizes and you'll start seeing patterns fast. Tools like Airtable or even a basic spreadsheet can hold it all together without needing a fancy platform.

Has anyone segmented B2B buyers for a SaaS product without a huge budget?

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