Has anyone used conjoint analysis to test freight pricing tiers?

Question

We're redesigning our shipping pricing structure and wondering if conjoint is the right method here. Would love to hear if anyone's done this before.

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Priya Sharma · Answer

Yes, conjoint works really well for freight pricing tiers — we ran a choice-based conjoint for a logistics client last year using Sawtooth Software with about 300 respondents. The key is to define your attributes carefully (price, delivery speed, tracking, reliability guarantees) since shippers weigh these very differently by cargo type. Happy to share our attribute list if that helps you get started.

Has anyone used conjoint analysis to test freight pricing tiers?

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