How are people actually deciding between EV brands right now?

From focus groups we ran earlier this year, charging network reliability is now neck-and-neck with range as a decision driver — people are spooked by horror stories of dead chargers on road trips. Brand trust and software update track record are also coming up a lot, especially among second-time EV buyers. If you want, I can point you to a decent conjoint framework we used to rank these attributes across segments.