How do you estimate demand for residential solar in a new market?

Question

Trying to size the opportunity for rooftop solar in a mid-sized city. Not sure where to start with the data.

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Sarah Mitchell · Answer

Start with census data on owner-occupied housing units (renters rarely buy solar), then layer in avg electricity rates from the EIA — markets above $0.12/kWh tend to have much stronger demand. Tools like NREL's PVWatts or Google Project Sunroof can give you a rough addressable rooftop estimate without starting from scratch.

How do you estimate demand for residential solar in a new market?

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