How do you figure out why people stick with one car brand for years?

Best way to segment buyers in the specialty chemicals space?

In my experience, starting with application-based segmentation gives you the sharpest differentiation in specialty chemicals — buyers using your product for adhesives vs. coatings have wildly differen

How do you track shifting brand loyalty in FMCG right now?

Honestly, panel data from NielsenIQ or Kantar is still the backbone for tracking switching — their loyalty metrics have gotten pretty granular post-2022. We've also been layering in monthly pulse surv

Best way to survey buyers for industrial equipment purchases?

Honestly for heavy machinery procurement, interviews first — surveys alone miss the political dynamics (multiple stakeholders, long cycles, budget approvals). Do 8-10 in-depth interviews to map the de