How do you forecast demand for heavy equipment in emerging markets?

Question

Working on a market sizing project for construction machinery in Southeast Asia and not sure where to start with demand signals. Any frameworks or data sources you've found actually useful?

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Amara Okafor · Answer

For Southeast Asia construction machinery, I'd start with infrastructure pipeline data — ADB and World Bank project databases are gold for forward-looking demand signals. Pair that with cement consumption and steel imports as leading indicators, since equipment demand tends to lag those by 6-12 months. Oxford Economics also has decent country-level construction output forecasts if you have budget for a subscription.

How do you forecast demand for heavy equipment in emerging markets?

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