How do you forecast demand for residential solar installations?

Best way to segment buyers in the specialty chemicals space?

In my experience, starting with application-based segmentation gives you the sharpest differentiation in specialty chemicals — buyers using your product for adhesives vs. coatings have wildly differen

How do you track shifting brand loyalty in FMCG right now?

Honestly, panel data from NielsenIQ or Kantar is still the backbone for tracking switching — their loyalty metrics have gotten pretty granular post-2022. We've also been layering in monthly pulse surv

How do you track demand shifts for chips when supply is so volatile?

The trick is to separate demand signals from supply noise by tracking design-win data and customer order *patterns* rather than actual shipments — backlog-to-revenue ratios are your friend here. We al