How do you research why people switch car brands after just one purchase?

Lost customer surveys work really well here — reach out 3-6 months post-purchase when the next-buy decision is still fresh. We pair that with a structured exit interview asking respondents to rank their top switching drivers (reliability, dealer experience, pricing, etc.) so you get both qual and quant in one shot. JD Power's APEAL and SSI data can also help you benchmark against broader switching patterns if your OEM has access.