How do you segment buyers when they're shopping for both EVs and hybrids?

Split them out but track the overlap — that crossover group is actually its own micro-segment worth watching. We've had good luck using a latent class segmentation on the consideration data, which naturally surfaces the 'undecided' cluster without forcing you to pre-assign them. Range anxiety scores and home charging access tend to be the cleanest discriminators between true EV intenders and hybrid-leaning shoppers.