How do you segment EV buyers who are on the fence about switching?

How do farmers actually find out about new seed products?

From research I've done in East and West Africa, agro-dealer networks and fellow farmers are consistently the top two channels — word of mouth from a trusted neighbor often beats everything else. Demo

Best way to survey patients about telehealth without biasing responses?

Use neutral anchor scales like 'How would you describe your experience?' instead of 'How satisfied were you?' — that alone cuts a lot of bias. Also, mix in a few open-ended questions so patients can s

How do you track shifting brand loyalty in FMCG right now?

Honestly, panel data from NielsenIQ or Kantar is still the backbone for tracking switching — their loyalty metrics have gotten pretty granular post-2022. We've also been layering in monthly pulse surv