How do you segment EV buyers without making it too complicated?

Question

Working on a segmentation project for an EV client and not sure how granular to go. Anyone done this recently and found an approach that actually holds up?

Yuki Tanaka · Answer

We just wrapped something similar — ended up with 4 segments based on two axes: range anxiety level and environmental motivation. Keeps it actionable without drowning in sub-segments. Latent class analysis in Sawtooth worked well for us if you have the attitudinal survey data to feed it.

How do you segment EV buyers without making it too complicated?

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