How do you track consumer sentiment around renewable energy products?

Surveys are a solid starting point but honestly they miss a lot of the 'why' — we typically pair a quant survey (n=300-400 households) with about 8-10 in-depth interviews to catch the emotional stuff like trust concerns or confusion about installation. Social listening tools like Brandwatch or even just Reddit/Nextdoor threads can also surface really raw, unprompted sentiment that surveys won't catch.