How do you track consumer sentiment around solar energy adoption?

Question

Working on a project for a residential solar client and not sure where to start with sentiment data. Any tools or approaches you've used that actually worked?

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Fatima Al-Hassan · Answer

For solar sentiment I usually start with a combo of social listening (Brandwatch or even just free tools like Mention) plus a quick pulse survey with 200-300 homeowners in your target zip codes. Reddit communities like r/solar are goldmines for unfiltered consumer attitudes too — I've pulled real pain points from there that shaped entire survey designs. What geography is your client focused on?

How do you track consumer sentiment around solar energy adoption?

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