How do you track consumer sentiment on sustainable packaging without a huge budget?

Question

We're a mid-size CPG brand trying to understand how much our customers actually care about eco-friendly packaging. Looking for scrappy ways to get real insights without commissioning a full study.

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Thomas Nguyen · Answer

Honestly, start with your existing review data — tools like Yotpo or even just scraping Amazon/Google reviews with a free sentiment tool like MonkeyLearn can surface how often packaging comes up organically. You can also add a single post-purchase survey question via Klaviyo or Typeform asking 'What matters most about our packaging?' for under $50/month. Real unprompted feedback beats a commissioned study most of the time anyway.

How do you track consumer sentiment on sustainable packaging without a huge budget?

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