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How do you track customer satisfaction for last-mile delivery services?

We're trying to figure out if our delivery experience is actually the problem or if it's something upstream. Wondering what metrics or survey approaches people use.

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Thomas Nguyen
Thomas Nguyen
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For last-mile specifically, we've had good results with a short post-delivery SMS survey (3 questions max) triggered within 2 hours of confirmed delivery — response rates are way higher than email. Track CSAT on delivery experience separately from product satisfaction so you can actually isolate the issue. If your delivery scores are fine but overall sat is low, that's a pretty clear signal the problem is upstream.

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