How do you track customer sentiment shifts in the chip shortage space?

Question

We're seeing a lot of noise in the semiconductor market right now. Trying to figure out the best way to capture how buyers are actually feeling about supply chain stuff.

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Amara Okafor · Answer

We've had good luck combining monthly pulse surveys (keep them to 5 questions max) with social listening tools like Brandwatch to catch sentiment shifts in real time. Reddit forums like r/hardware and procurement LinkedIn groups are surprisingly signal-rich for this space. Layering qual interviews on top every quarter helps explain the *why* behind the numbers.

How do you track customer sentiment shifts in the chip shortage space?

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