How do you track shifting buyer preferences for EVs vs hybrids?

Beyond surveys, I'd look at search trend data (Google Trends is free and great for EV vs hybrid query shifts over time) and combine that with social listening tools like Brandwatch to catch real sentiment from owner communities and forums. Also worth pulling J.D. Power or Cox Automotive's quarterly reports — they track actual purchase funnel data that's hard to replicate on your own. The combo of behavioral signals + qualitative social data usually tells a richer story than surveys alone.