How do you track shifting consumer interest in EVs vs hybrids?

We layer a few signals for this: Google Trends for real-time search intent shifts, J.D. Power and Cox Automotive monthly reports for purchase data, and quarterly pulse surveys (usually 300-500 respondents) asking about next-vehicle intent. Right now the data is pretty mixed — hybrid consideration is actually climbing in segments where charging infrastructure is weak, so 'settling' might be too harsh a framing. Worth segmenting by region if you can.