How do you track shifting EV buying intentions without blowing the budget?

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Working on a quick study for a mid-size OEM and need to keep costs down. Curious what methods people are actually using right now.

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Marcus Johnson · Answer

Honestly, pulse surveys through something like Pollfish or Lucid are your best bet here — quick 5-10 question trackers every 6-8 weeks won't kill your budget. Pair that with free social listening (even just Reddit + Twitter/X searches around EV purchase intent) to catch sentiment shifts between waves. For a mid-size OEM study I'd aim for 300-400 respondents per wave to keep costs manageable but still get clean segment cuts.

How do you track shifting EV buying intentions without blowing the budget?

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