Anyone done pricing research for EV accessories lately?

Done a few of these! For home chargers specifically, conjoint (CBC) tends to work better because buyers are weighing multiple attributes — install cost, charging speed, brand, smart features — not just price alone. I'd recommend Sawtooth or even Qualtrics conjoint if budget is tight, with around 300-400 respondents. Pure price sensitivity like Van Westendorp is fine if you just need a quick range to gut-check a single SKU.