Anyone done pricing research for last-mile delivery services lately?

Conjoint absolutely works here — we ran a choice-based conjoint for a regional carrier last year and the gap between stated willingness-to-pay and actual choice behavior was wild (people *said* they'd pay $8 for same-day but chose $4 next-day almost every time). Key tip: make sure you include realistic trade-off scenarios like delivery window vs. price, not just price alone or you'll get garbage outputs.