Anyone surveyed consumers on sustainable packaging preferences lately?

Question

We're trying to understand how much eco-friendly packaging actually influences purchase decisions vs. just being a nice-to-have. Curious if anyone has recent data or ran a study on this.

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Carlos Mendez · Answer

We ran a conjoint study on this about 6 months ago across CPG categories. Sustainable packaging ranked 3rd or 4th as a purchase driver behind price and quality, but it became a deal-breaker for roughly 28% of respondents when packaging was explicitly *not* eco-friendly. So less of a pull factor, more of a risk factor if you ignore it.

Anyone surveyed consumers on sustainable packaging preferences lately?

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