Anyone used conjoint analysis for chip pricing research?

Question

We're trying to understand how procurement teams weigh price vs performance in semiconductor buying decisions. Wondering if conjoint is even the right tool here.

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Fatima Al-Hassan · Answer

Conjoint is actually a solid fit here — we ran a CBC study for a semiconductor client last year with attributes like performance tiers, power efficiency, lead time, and price. The key is keeping attributes to 6 or fewer so procurement folks don't get fatigued. Sawtooth Software handles the analysis well if you need a tool recommendation.

Anyone used conjoint analysis for chip pricing research?

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