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Anyone used conjoint analysis for pricing a new snack product?

We've got three price points we're testing for a premium granola bar and can't decide which method to use. Would love to hear what's worked for others.

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Marcus Johnson
Marcus Johnson
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Yes! Conjoint works really well for exactly this scenario. For just three price points on a snack, I'd actually suggest a simple choice-based conjoint (CBC) in Qualtrics or Lighthouse Studio — pair price with 2-3 other attributes like flavor and packaging so price doesn't feel isolated. Aim for around 200-300 respondents and you'll get clean willingness-to-pay data pretty quickly.
Fatima Al-Hassan
Fatima Al-Hassan

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