Anyone used conjoint analysis for specialty chemicals pricing before?

Question

Trying to figure out how buyers weigh price vs. performance for industrial adhesives. Not sure if conjoint even makes sense here.

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Fatima Al-Hassan · Answer

Conjoint absolutely makes sense here — we've used discrete choice conjoint for similar B2B chemical categories. The key is keeping attributes tight (price, bond strength, cure time, temp resistance) and recruiting actual procurement/engineering decision-makers, not just anyone. Sawtooth Software is the go-to tool for this kind of work.

Anyone used conjoint analysis for specialty chemicals pricing before?

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