Anyone used conjoint analysis to price a new SaaS tool?

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Trying to figure out willingness to pay for a B2B software product and wondering if conjoint is overkill here. Open to other approaches too.

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Fatima Al-Hassan · Answer

Conjoint is actually a solid fit for B2B SaaS pricing — we've used it to isolate which features actually drive WTP vs. which ones people just *say* they want. That said, if you're early stage and budget is tight, even a simple van Westendorp price sensitivity meter with 20-30 target buyers can get you 80% of the way there faster. What's your rough sample size looking like?

Anyone used conjoint analysis to price a new SaaS tool?

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