Anyone used conjoint analysis to price a new snack product?

Question

Launching a healthier snack line and trying to nail the price point without leaving money on the table. Would love to hear how others have set this up.

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David Kim · Answer

Yes, done this a few times for CPG clients. CBC (choice-based conjoint) works great for snacks — we typically test 4-5 price points in a realistic range with attributes like flavor, health claims, and pack size. Qualtrics or Lighthouse Studio make setup pretty painless, and 200-300 respondents is usually enough to get solid willingness-to-pay estimates.

Anyone used conjoint analysis to price a new snack product?

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