Anyone used conjoint analysis to price semiconductor components before?

Question

We've got a new chip line launching and need to nail the pricing strategy. Curious if conjoint even makes sense for a technical B2B product like this.

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Elena Petrov · Answer

Yes, conjoint absolutely works for semiconductor components — we ran a CBC study for a client launching a power management IC line last year. The key is recruiting the right respondents (design engineers + procurement, not just one), and keeping attributes tight (think 5-6 max: performance specs, price, lead time, support). Reach out if you want to talk through the design.

Anyone used conjoint analysis to price semiconductor components before?

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