Anyone used conjoint analysis to study EV feature trade-offs?

Question

Trying to figure out how buyers prioritize range vs. price vs. charging speed. Wondering if conjoint is the right tool or if there's something better.

Related reading:From Shelf to Screen: How Consumer Goods Researchers Are Reinventing Brand Strategy in the Age of Fragmented AttentionThe $665 Billion Question: How Market Researchers Are Navigating the Post-Pandemic Healthcare Landscape

Sarah Mitchell · Answer

Conjoint is honestly perfect for this exact use case — we ran a choice-based conjoint on EV features last year and range vs. price trade-offs were super clear in the utility scores. Use CBC over traditional conjoint if you can, and Sawtooth Software is the go-to tool for running it. Aim for at least 300 respondents to get reliable part-worths across segments.

Anyone used conjoint analysis to study EV feature trade-offs?

1 Answer

Your Answer

Related Content