Best way to figure out why customers switch between snack brands?

Question

We're seeing a lot of churn in our loyalty data but can't pinpoint why. Wondering if surveys are even the right tool here or if we need something more qualitative.

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Priya Sharma · Answer

Honestly, surveys alone won't cut it here — you need to pair them with something like exit interviews or even shop-alongs to catch the emotional/contextual stuff. A quick 5-7 question post-switch survey triggered in your loyalty app can flag *that* they left, but 6-8 in-depth interviews will tell you *why*. Once you have themes from the qual, then build a quant survey to size them.

Best way to figure out why customers switch between snack brands?

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