What's the best way to track consumer sentiment around solar panel adoption?

For understanding *why* people hesitate, focus groups are gold here — you'll surface emotional barriers like distrust of installers or fear of long-term contracts that surveys just won't catch. I'd start with 3-4 groups segmented by homeowner profile (renters vs. owners, urban vs. suburban), then validate the themes at scale with a follow-up survey of 300-500 respondents. Social listening tools like Brandwatch can also give you unfiltered sentiment from places like Reddit's r/solar community.