Best way to measure brand awareness for a new SaaS tool?

Honestly, a quick aided/unaided awareness survey through LinkedIn or Pollfish targeting your specific job titles is the fastest way to get a pulse — even 150-200 respondents gives you a usable baseline. Ask 'Which of these tools have you heard of?' (aided) and 'Name any [category] tools you know' (unaided) to get both metrics. Run it before launch and again at 3 months to track movement.