Best way to survey freight brokers without a huge drop-off rate?

Question

Trying to get feedback from freight brokers but response rates are terrible. Wondering if anyone has tips on format or incentives that actually worked.

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Sarah Mitchell · Answer

Freight brokers respond way better to mobile-friendly surveys under 5 minutes — anything longer and you'll lose them fast. A small Amazon gift card ($10-15) bumped our completion rates by about 30% in a similar B2B study. Also try sending the invite via LinkedIn instead of cold email; open rates are noticeably higher with that crowd.

Best way to survey freight brokers without a huge drop-off rate?

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